About Enviro-Master
Solving a problem traditional cleaning missedThe Enviro-Master Story
Enviro-Master® launched in 2010 as a division of The Swisher Group, a commercial cleaning company founded in 1956.After decades in the industry, leadership saw a recurring problem: janitorial services handled general cleaning, but many businesses still struggled to maintain restrooms and other high-touch, health-sensitive areas.
Enviro-Master was created to solve that problem with specialized sanitation systems delivering consistent results through recurring services that drive recurring revenue.
2010–2012: Company-Owned Markets
- Service systems tested and refined
- Technician training standardized
- Route-based service model developed
- Customer demand validated
Enviro-Master Services
Enviro-Master® offers specialized sanitation and hygiene services designed to address the most visible and high-risk areas of commercial facilities.Enviro-Master specializes in targeted sanitation, not general cleaning. Technicians use standardized service systems, proprietary chemicals, and science-based methods to reduce bacteria and control odors in high-traffic areas. These programs work alongside janitorial services to help businesses maintain consistent hygiene, compliance, and a cleaner environment.
Tile and Grout
Restoration
Restroom and
hygiene service
Commercial Drain
Line Treatment
Electrostatic Virus
Vaporizer™ spraying
Paper and
Dispenser Management
Hand Hygiene
Program
Pressure washing
and surface restoration
Feminine hygiene
systems
Commercial window
cleaning
sanitizing and
disinfecting serevices
MicroMax
floor cleaning
Meet the executive Team
Enviro-Master® is committed to helping businesses create cleaner, healthier environments through reliable hygiene and sanitation services delivered with professionalism and consistency. Our values emphasize accountability, service excellence, teamwork, and building long-term partnerships with customers, franchisees, and communities.
Frank Costello
Chief Executive Officer
MarTy Hulse
Chief Operating Officer
John Dilanni
VP of OperationsJohn Dilanni serves as Vice President of Operations for Enviro-Master®, bringing more than three decades of leadership in large-scale retail and franchise operations. Since joining the company in 2026, he has helped drive operational consistency and scalable growth across the system. His career includes executive leadership roles with national brands overseeing hundreds of locations, large field organizations, and multi-thousand-employee teams. John is recognized for building disciplined operating systems, developing leaders, and executing growth strategies that deliver measurable performance.
amy simpson
Senior VP and Chief of StaffMeet the Franchise Development Team
Mark Watson
VP of Franchise DevelopmentMark Watson, MBA, CFE, brings nearly two decades of experience in franchise development, operations, and sales leadership. Prior to joining Enviro-Master®, Mark held franchise development and operational leadership roles with The Joint Chiropractic. He also served as a franchise owner and area developer, providing f irsthand insight into business ownership. Earlier in his career, Mark led large teams in retail operations and sales, where he focused on performance improvement, team development, and scalable growth initiatives.
Trissja-Rey Davis
Director of Franchise SalesWho is the Customer?
Enviro-Master® supports businesses where cleanliness directly affects customer perception, employee health, and compliance. Typical clients include restaurants, healthcare facilities, gyms, offices, retail stores, schools, and auto dealerships. These businesses rely on specialized sanitation programs to keep restrooms and shared spaces clean, safe, and inspection-ready.“We are so happy with the service! We are confident that our business is clean and safe for both our customers and employees.”Theresa S. — Madison, WI
“I have used this company for over a year now for my restaurant… It’s a great value for not having to worry about clean restrooms.”Bartimaeus B. — Atlanta, GA
“Floors, stalls, and even ceiling vents were squeaky clean.”Daniel D. — Atlanta, GA
Business Owner — Reno, NV“The Enviro-Master staff go above and beyond to provide excellent service… they listen to their clients and their needs.”
K. O. — Waxhaw, NC“George has been cleaning and sanitizing our establishment for many years and has always done an excellent job.”
Training and Support
Initial Training
Enviro-Master® franchisees begin with comprehensive training covering operating systems, sales methods, and service standards that drive the business.They finish training knowing how to manage their business and territory with proven, field-tested processes.
- 44-48 hours of classroom lessons
- 21 days of practical field training.
Topics include operations, sales growth, technician management, and financial fundamentals. Franchisees learn to:
- Build routes
- Manage service schedules
- Expand local accounts
The team also offers support with territory planning, startup readiness, and launching the business, so new owners can begin with confidence.
Ongoing Support
Enviro-Master® franchisees receive ongoing support from a corporate team focused on helping owners grow and improve their businesses. Operations specialists, sales trainers, marketing staff, and administrative teams work directly with franchisees to strengthen performance.
As the Business Grows
Support shifts toward performance optimizationSupport shifts toward performance optimization through:
- Regular coaching check-ins
- System updates
- Ongoing training programs
Corporate teams also provide:
- Lead generation and sales appointments
- Sales and marketing support
- National account opportunities
- Administrative services such as IT systems and accounts receivable management.
Advertising and Marketing
The Enviro-Master® Sales Launch Program
Franchisees don’t start from scratch when building their customer base. Enviro-Master’s Sales Launch Program provides structured guidance, proven outreach strategies, and hands-on support to help new owners quickly generate accounts and build early momentum.Corporate Lead Generation
Enviro-Master’s corporate sales infrastructure helps accelerate early growth through inside sales prospecting and digital lead generation, identifying prospects and scheduling sales appointments.Inside Sales Prospecting
An inside sales team reaches out to local businesses, introduces Enviro-Master’s services, and identifies organizations that may benefit from its sanitation programs.appointment Setting
When prospects show interest, the inside sales team can schedule meetings for franchise owners, allowing them to focus on presenting solutions rather than sourcing leads.Digital Lead Generation
Corporate marketing programs generate inbound inquiries and increase awareness of Enviro-Master’s services, creating additional opportunities to win new clients.National Accounts support
A national accounts team works with large multi-location companies, creating potential business opportunities for franchisees within their territories.Ongoing Marketing Support
After launch, the marketing team continues supporting franchisees with campaign strategy, lead generation, and local outreach to help maintain a steady flow of new business opportunities.Technology
Technology helps Enviro-Master® franchisees manage operations efficiently as their businesses grow. Integrated systems support sales, scheduling, service delivery, billing, and training—helping owners stay organized while maintaining consistent service standards.Customer Relationship Management (CRM)
The CRM tracks leads, sales activity, and outreach, helping franchisees manage prospects and monitor their sales pipeline.Routing and scheduling software
Route optimization tools organize technician schedules and plan efficient service routes, improving productivity and ensuring reliable service visits.Mobile Field Tools
Technicians use mobile tools to document jobs, complete inspections, and record service details, providing real-time visibility into daily operations.Financial and Billing Systems
Financial tools handle invoicing and recurring billing, helping franchisees maintain organized records and manage ongoing service contracts.Traininng and Knowledge Platforms
Digital training platforms provide operational guidance, service procedures, and training materials to support franchisees and maintain system-wide consistency.Operations
We clean it every week.
Route-based service creates steady, recurring revenue.How Do We Deliver Our Services?
Enviro-Master operates a route-based B2B model built on recurring contracts with commercial clients, creating consistent, recurring revenue. Technicians deliver scheduled hygiene services to businesses such as restaurants, healthcare facilities, offices, and retail stores.
Most services occur on a regular schedule, often weekly, allowing technicians to follow established routes, generating predictable revenue.
owners lead. technicians deliver.
A small team handles service, while owners focus on growth.Labor Model
Services are delivered by a small team of trained technicians who perform scheduled route visits, provide sanitation services, maintain equipment, and ensure each location meets Enviro-Master standards.
As the customer base grows, franchisees add more route technicians. Owners typically focus on operations, team leadership, and business development, while technicians handle day-to-day service routes.
Profile of a successful Franchisee
Enviro-Master® is seeking entrepreneurs who want to build and grow a recurring B2B service business that drives recurring revenue. Ideal candidates are professional, growth-minded leaders comfortable developing new business, managing a team, and following a proven system.What Does It Take to Win?
Successful franchisees are coachable, follow systems, stay accountable, and enjoy business development. Strong owners focus on relationships, lead their teams well, and steadily grow their customer base through recurring service contracts that create consistent, recurring revenue.
The brand supports both single-territory operators and multi-territory owners.
What is the Path to Becoming an Enviro-Master Owner?
Participate in a discovery call to discuss your background, goals, and financing strategy.
Receive educational materials to evaluate the business in detail.
Receive and review theFranchise Disclosure Document (FDD).
Confirm financing readiness and select a territory with recruitment guidance.
